We are looking for a Director of Social Media & Content to lead and manage the online presence of a student-led AI initiative at the University of Toronto.

This is a director-level role with real ownership, focused on content strategy, engagement, and audience growth around an upcoming in-person AI panel featuring founders, clinicians, and investors working on real-world AI deployment, as well as the longer-term growth of the club.

You will be responsible for setting direction and executing, not just posting content. This includes:

• Leading social media strategy (Instagram primary)

• Creating and overseeing posts, stories, and event promotion

• Growing followers and engagement organically

• Shaping the public narrative, tone, and brand of the club

• Coordinating with the core team on timing and messaging

This is not a passive or resume-padding role. You’ll work closely with a small, high-trust team and have autonomy to propose ideas and experiment creatively.

What you’ll gain:

• Experience owning and scaling an organization’s public presence from the ground up

• Direct exposure to serious AI, healthcare, and startup conversations

• A leadership role in a growing, high-standards student initiative at UofT

• Opportunity to continue in senior leadership if mutually interested

Who we’re looking for:

• UofT students who are reliable, organized, and proactive

• Comfortable leading content creation and engagement strategy

• Experience with Instagram or digital content is helpful but not required

• No AI or technical background required — judgment and execution matter more

Time commitment is light to moderate, with higher involvement leading up to the panel.