MKTGx: MarTech + Experiential Marketing

MKTGx, the University of Toronto’s pioneering Marketing Technology and Experiential Marketing Club, is the first and only group of its kind. Members dive into the dynamic fields of marketing technology and experiential marketing, from guerrilla campaigns and Al-powered strategies to immersive brand activations. The club offers hands-on learning, collaborative projects, and the opportunity to master real-world marketing tactics, blending tech innovation with creative, experience-driven engagements.